This is a booklet with a few recipes on how to improve on boxed cake from Betty Crocker. As the Suburbs began to grow after WWII the housewives were seen as creative and inquisitive about cooking. Big companies like Betty Croker realized the potential to sell them goods and realized direct mail cook books would be read and used. This method of selling was very lucrative. The cook books were kept and used for years.
**Our vintage ephemera may have wear, age, or production imperfections. Condition issues will be in the description. The photos are part of the description, please study thoroughly. You may contact us with any questions or concerns, or if you would like more photos. Thanks for shopping!
